Background: Brand management has become a science today. The process of brand creation, sustenance, consolidation, positioning and valuation implies a holistic approach that incorporates the entire corporate philosophy, product concepts, customer orientation and value systems. It requires a strategic approach to manage brands.
Objectives: This one day seminar will bring several practioners from the industry and academics to share their understanding on strategic brand management. The objective is to provide a forum for senior managers to deepen their understanding and insight by listening to practioners and academicians on the current developments in brand management practices
Target audience: Senior general managers, marketing managers, brand managers, corporate communications group managers and HR managers.
Date: FEB 15, 2008
Venue: IFMR Chennai
Fee: Rs. 10000/-(Non-residential)
Course Co-ordinator: Prof. T.N. Swaminathan
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