Background: In today's context of intense competition onslaught of new products and services, basis of differentiation is constantly changing. Companies, in their efforts to compete, are forced to adopt customer centricity as the underlying theme in all their efforts. Sustainable value creation, which is the end product of a customer-centric organization, requires a cross-functional team approach and a mind-set, built around the perceived values of customers. The challenge before the organization is to ensure that their employees operate entirely from the external customers’ perspective and align the same with the organizational efforts.
Objectives:
- To sensitize the participants on the need, mind-set and the process of managing customer value creation
- To develop an approach to see the products and services from customer's perspective,
- To look at customer interaction as an opportunity for value creation
- To work with an action plan for sustainable customer value creation
Target audience: Senior Managers from marketing, finance, production, quality and customer facing functions.
Date: OCT 18-19, 2007
Venue: IFMR Chennai
Fee: Rs. 10000/-(Non-residential)
Course Co-ordinator: Prof. T.N. Swaminathan, Prof G. Balasubramanian, Prof. P.K. Viswanathan
|
