Background:
In the present competitive environment, corporate houses are increasingly feeling the need to capture and analyze customer data to gain insights into their motives and behavior that would help in identifying new opportunities, targeting, and segmenting the market. All these would lay the foundation for evolving appropriate positioning strategies. Business intelligence involves systematic gathering of relevant data from multiple sources, organizing them in data warehouses and sifting key patterns by the use of analytic modeling that are multivariate in nature. It is in this context the role of “Data Analytics” facilitates better managerial decision-making.
Objectives: This three-day programme has been designed by IFMR to equip the participants with frameworks, tools and techniques of business analytics that can be applied to discern patterns and on their strategic use. Case studies and hands on sessions will be the principal mode of delivery for this programme
Target audience: Managers in-charge of customer relations, market research, general marketing, project leaders in IT Companies working on CRM applications
Date: DEC 12-14, 2007
Venue: IFMR Chennai
Fee: Rs. 15000/-(Non-residential)
Course Co-ordinator: Prof. P.K. Viswanathan & Prof. G. Balasubramanian
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